The Art of Design


The Art of Design

Design is an art, but in the context of business services we must remember that art must share the stage with purpose. There are many designers out there who design as a means of artistic self expression.

This can eventually lead to problems when a client wants or needs their design to convey a certain message that may not be in line with the designers vision. This can not only cause conflict between the designer and client but most certainly will negatively affect the design.

When we are designing for our clients we never forget that art and purpose are the keys to a successful design. We ensure that you are receiving your moneys worth from the design by including all the relevant information necessary to educate the end customer on your product, service or business. This is not to say your design won’t look great, because it most certainly will. With ten years of modern design skills your project will look indicative of the times; sleek, trendy, bold and brilliant.

However, simply designing something that looks great is no guarantee your work will print as it appeared on the computer screen. Beyond designing skills we must also have great production skills, that is preparing artwork for the printing process. Modern day printing techniques, typically offset lithography, allows for the more accurate and smooth transition from computer screen to real world. Although less intensive than previous printing styles, offset lithography still requires a thorough and comprehensive understanding in order to ensure printed perfection. This includes outlining fonts, setting up bleeds, knowledge of printing materials, color separation, post-printing coating, die cutting, folds, etc. We pride ourselves on our excellence in preparing artwork for the printing process ensuring your design prints exactly as it’s intended.